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Influencers & experts

The Inversion of Influence (by Tonia Ries)

Tonia Ries

This year’s Edelman Trust Barometer introduces a new model of influence designed to build trust and, through that trust, to bridge the divide between those with influence and those with authority. Historically, influence and authority went hand-in-hand. People with authority had better access to information. They were the informed public, …

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